E34 Privacy Policy — How We Protect Your Personal Data
Your privacy is our priority. This policy clearly explains how e34 collects, uses, stores, and protects the personal information of Malaysian users on our platform.
Effective date: 1 January 2026. By using the e34 platform, you agree to the terms of this privacy policy.
1. Information We Collect
When you register and use the e34 platform, we collect various types of information to ensure the service runs smoothly and securely. The information collected includes:
Account Information
- Full name, date of birth, and registered phone number.
- The email address used for login and official communications.
- Username and password (stored in encrypted form).
- Identity verification documents when requested during the account verification process.
Device & Browser Information
- Device type, operating system, and browser version in use.
- IP address and general location based on network connection.
- Access log data including login times, pages visited, and session duration.
Payment & Transaction Information in MYR
- The bank account holder name and account number used for deposits or withdrawals in Malaysian Ringgit (MYR).
- Deposit and withdrawal transaction history, including dates, amounts, and payment methods.
- Digital wallet details such as TNG eWallet if used as a payment method.
E34 does not store credit or debit card information directly. All card transactions are processed through certified third-party payment providers that comply with industry security standards.
2. How Your Information Is Used
Information collected by e34 is used for specific and legitimate purposes, including:
- Account management: Handling registrations, verifying identities, and enabling secure access to user accounts.
- Transaction processing: Processing deposits, withdrawals, and account balance adjustments in MYR accurately and securely.
- Service improvement: Analysing usage patterns to improve the platform experience, including load speed and mobile navigation.
- Official communications: Sending account notifications, important updates, and responses to support requests.
- Legal compliance: Meeting reporting obligations required by Malaysian authorities where applicable.
- Fraud prevention: Detecting and investigating suspicious activity that may pose a threat to the security of other users' accounts.
E34 does not use user data for third-party advertising without the user's explicit consent.
3. Cookies & Activity Tracking
The e34 platform uses cookies and similar tracking technologies to enhance your experience and ensure the platform functions correctly. Below are the types of cookies we use:
Essential Cookies
These cookies are required for the platform's basic operations, including keeping your login session active as you navigate between pages. Without them, core functions like logging in and account management will not work.
Performance & Analytics Cookies
We use performance cookies to understand how users interact with the platform — which pages are visited most frequently, where users spend the most time, and areas that may need improvement. This data is collected in aggregate and does not identify individuals personally.
How to Manage Cookies
Users can manage and delete cookies through their browser settings. However, disabling essential cookies may affect the functionality of the e34 platform. For more information on managing cookies, refer to the documentation for your browser.
4. Data Storage, Security & Third-Party Sharing
Data Storage & Retention
All e34 user data is stored on secure servers protected by industry-standard SSL encryption. Active account data is retained for as long as the account remains active. Once an account is closed, information required for legal compliance or resolution of any outstanding disputes will be retained for the period prescribed by Malaysian legal requirements, after which it will be securely deleted.
Security Measures
- Data encryption in transit using TLS protocol.
- Strict access controls — only authorised personnel may access user data.
- Continuous monitoring for unauthorised access and suspicious activity.
- User passwords are stored in hashed form and cannot be read by anyone, including e34 staff.
Sharing with Third Parties
E34 does not sell or rent personal data to any third party for marketing purposes. We share only the necessary information with:
- Payment service providers that process MYR transactions on our behalf.
- Game providers who operate the game content within the platform.
- Relevant authorities where required by Malaysian law.
All third-party partners are bound by strict confidentiality agreements and are not permitted to use e34 user data for any other purpose.
5. User Rights & How to Contact Support
Right of Access
You have the right to request a copy of the personal information we hold about you at any time. This request can be submitted by emailing the e34 support team at [email protected]. We will process your request within a reasonable timeframe.
Right to Rectification
If you find that the personal information we hold is inaccurate or outdated, you have the right to request a correction. Some details such as your name and phone number can be updated directly in your account settings. For changes to more sensitive information, please contact our support team.
Right to Erasure
You may request the deletion of your account and personal data by contacting us. Deletion requests will be processed subject to legally mandated data retention obligations — that is, data relating to financial transactions may need to be retained for a specified period before it can be fully deleted.
Changes to the Privacy Policy
E34 reserves the right to update this Privacy Policy from time to time to reflect changes in data practices or legal requirements. Any material changes will be communicated via a notice on the platform or by email to registered users. Continued use of the platform after changes are published will be considered acceptance of the updated policy.
How to Contact Us
For any questions, concerns, or requests related to your data privacy, contact the e34 support team at [email protected]. You may also refer to FAQ page for answers to the most frequently asked privacy questions. We are committed to responding in a timely manner.
Your Data Is Safe with e34 — Get Started with Confidence
We take every aspect of data protection seriously. Register today and enjoy an entertainment experience that is safe, transparent, and trusted by users across Malaysia.